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What stripes do to a silhouette

Short answer: Vertical stripes draw the eye up and down and make a figure look longer. Horizontal stripes draw the ey...

Colours that work on camera

Short answer: Medium dark single colour tones work best on camera. White overexposes, black becomes a flat surface wi...

How to look put together on a video call

Short answer: The camera only sees your upper body, and it exaggerates creases, pilling and strong patterns. A single...

Travelling with only one colour family

Short answer: Stick to one colour family and everything can be worn with everything, and your suitcase shrinks by hal...

How to build a week from five pieces

Short answer: Five pieces in two colours give seven different combinations. Two tops, two bottoms and one layer to we...

Three fixed outfits you can always reach for

Short answer: Three set outfits cover everyday, home and a smarter day. Once they are decided, you do not have to cho...

How texture in fabric reads at a distance

Short answer: From a few metres away the details disappear, but the texture of the fabric turns into a tone. A rough ...

Fabric with sheen against fabric without

Short answer: Sheen makes a colour lighter and more visible, while matte makes it deeper and calmer. Together the two...

When everything is black, what makes the difference

Short answer: In an all black outfit, surface and fit create the variation. Colour cannot do the work, so the texture...

How to avoid looking scruffy in basics

Short answer: Three things decide it: colours that belong together, the same fit throughout, and clothes that are int...

How long a top should be

Short answer: A top should end somewhere between the hip bone and the middle of the seat. Shorter than the hip bone a...

Sleeve length and proportions

Short answer: A sleeve that ends at the wrist is the neutral choice. If it ends mid forearm, the arm looks shorter, a...

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